By leveraging AWS services, Earth Mountain Technology can greatly shorten the construction time of IT application systems for customers in media industry such as broadcasting and cable TV. The business environments can be deployed more efficiently, it is more possible to deliver systems to end users in a short time in the future. Within the APN(AWS Partner Network), we can cooperate with excellent storage solution providers --YanRong Tech，to help end users create cloud media solutions with excellent performance.
Guilian Chang，System Engineer， Earth Mountain (Beijing) Technology Co., Ltd

Summary

Earth Mountain (Beijing) Technology Co., Ltd. (hereinafter referred to as Earth Mountain) is a technological innovator focusing on broadcasting graphics and digital video products. It has been serving content production on Chinese broadcasting and cable TV market and digital videos for more than ten years。For users in media, education, medical and other industries, Earth Mountain provides on-stop solutions ranging from R&D, creation to presentation. In the field of professional videos, Earth Mountain firmly grasps the trend of ultra-high-definition video industry in 5G era. It introduces the world-renowned Cinegy，all-IP workflow，to bring a better media producing experience for majority TV stations and enterprise users.

Challenge

  • The traditional hardware deployment of Cinegy requires engineers to set up a demonstration environment temporarily on site or relocate a large number of hardware equipment, consuming a lot of manpower and time investment, lacking efficiency
  • A large number of media assets in media industry require storage systems with high performance and high reliability to satisfy 4K/8K UHD media needs and continuous archive storage requirements in the future. Whiletraditional local storage devices are suffering performance bottleneck
  • With the increasing demand for cloud, customers in media industry such as broadcasting and cable TV also hope to build a cloud-based media production environment in the future. It will enhance their business agility and competitiveness

Results

Significantly Shorten the Delivery Process of Cinegy

Through the evaluation of Earth Mountain, the business system deployed on AWS+YRCloudFile can be shorten by 3x comparing with building system on physical servers. The new system helps Earth Mountain quickly respond to business needs as they can quickly prepare cloud resources and remote demonstrations.

New Choice for Media Clients Moving on Cloud

The comprehensive services and ecosystem in media industry of AWS help Earth Mountain build a one-stop cloud solution for media asset management. Production and broadcasting become more efficient. It brings great convenience for customers on cloud.

Storage Improves the Fluency of Media Production

The high-performance distributed file storage—YRCloudFile, building on Amazon EC2 with unique Windows client, solves the problem of insufficient concurrent performance in traditional file storage solutions in HD video production scenarios, especially on the Windows platform. YRCloudFile satisfies the requirements of high performance and high concurrency in HD video production. The entire process of media production becomes more efficient.

Cost Reduction

The overall cost can be saved by nearly 50% compared with purchasing a large number of physical servers for content production. Up to 90% of computing consumption can be reduced by using Amazon EC2 Spot instances to ensure the application requirements of computing resources.

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